Our Mission
We’re unearthing some incredible wines at prices that seem impossibly low…
The negociant wine business isn’t a new concept. In fact, a few have done it quite well. You know who they are. But we’re aiming higher.
The wine industry landscape is shifting. And in some cases, completely fracturing. Many won’t make wine this year. Most will cut production. The headlines report doom and gloom; “Gen Z doesn’t drink wine”, consumption is down, prices are too high.
But I still drink it. If you’re reading this, you probably do too. We like to drink good stuff made by great winemakers. Hillside Select or a Corton-Charlemagne on a Tuesday night? Sure, why not? Well…it’s too damn expensive for one.
I can’t pay $100, $200 or $300+ to gain entry for the annual Grand Pritchard Hill Cabernet Experience. But we’ve been in the industry for a long time, building connections and seeing how the bread is made.
And now, we’re coming out of the shadows with one goal in mind – to find some insanely good wines and bring them to market at fair value. To do this, certain aspects need to remain hidden from plain view – vineyards, winemakers, wineries, and other details may remain hidden from plain sight. These are, after all, our friends, neighbors, and compatriots in the industry. We need to look them in the face, you know.
But still, if you dig deep, you might figure it out.
And one thing is clear as day – everything we serve up will overdeliver.